Alex Hogfrey Architecte . Among this year’s conference speakers — a mix of different profiles, from large firms like dbox to media artists like victor enrich — hogrefe can most justifiably be named “the architect’s visualization artist.” in his holistic approach to. By day, designer alex hogrefe brings to life the work of architects through illustration. High Res Site Plan Visualizing Architecture from visualizingarchitecture.com By alex hogrefe | jul 13, 2014 | break down, portfolio vol. Four architectural projects are used as a base through which a series of illustrations are organized to tell the story of each. The lodge inserts guest suites and amenities into a slim and minimalist structure.